Our Story
The story behind Poundcake and why platforms for losing, gaining, or maintaining weight should be adaptive, proactive, and predictive.
AJ's Journey: From 300+ lbs to Building Poundcake
Between 2014 and 2016, our founder AJ lost over 130 pounds through natural diet and exercise. No surgery, no shortcuts - just determination and learning what actually works.
What AJ Learned:
- ✓What Works: Consistent tracking, sustainable habits, and data-driven decisions
- ✗What Doesn't: Extreme restrictions, generic plans, and willpower alone
- ★What Really Matters: Understanding your unique metabolism and patterns
- ♥Staying Motivated: Seeing predictable results and knowing exactly when you'll reach your goal
After achieving his goal, AJ became obsessed with one question: "Why do most calorie trackers fail?" The insight was profound - people become unmotivated the moment they miss their goal. They think it's all over and there's no point continuing. This led to Poundcake - an AI that doesn't just track calories, but predicts your future, shows you how to recover from bad days, and proves that one slip-up won't ruin your progress. It's built to keep you going when others would quit.
"I built Poundcake to be the platform I wish I had during my journey. I spent hours every day manually calculating forecasts and tracking progress. But here's what I learned: people don't need help tracking perfect days - they need help recovering from bad ones. Poundcake handles all of this automatically, giving you the best chance at success."